Many of the other elements in this toolkit – understanding the reasons for international development activity, identifying clear goals and benefits, and engaging stakeholders and local communities – are key building blocks for both evaluating and communicating the council’s strategy and activities.

Being clear from the outset about how you intend to judge the effectiveness of your international development work will assist both the work itself and how other people engage with it. As it develops, good communication with stakeholders and, through the media, with the public is an important part of maximising the value of your international activity.

Delve deeper:

• communicating what you are doing
• evaluating international development activities